Last weekend, I (Craig) and my friend Sam Smith attended a pop-up shop featuring Triumph Motorcycles and IOM America. The partnership featured Triumph introducing their clothing line to Chicago (exclusively sold at IOM) while celebrating IOM’s three year anniversary. The event was sponsored by Edrington who churned out their Famous Grouse Cocktails. All these companies together collaborated an evening for the ages.
IOM was birthed three years ago by Arthur Holstein as a “mantique” store. They carry heritage brands such as Barbour, Alden, Redwing and Woolrich. Upon entering the door you are taken in with an artistic feel created by Michael S. Jones (his studio is onsite) and Catherine Pham (lady of the IOM world). Motorcycles are hanging from the ceiling, modeled in the storefront window and on kick stands in the back yard. Holstein’s Triumph collectibles are on display throughout the shop as well as old gas station signs, British flags and photos.
Trimuphs were ridden by iconic men from yesteryear such as, Steve McQueen, Marlon Brando and of course the Fonz. The shop has the feel of Brando riding his own 1950 Triumph Thunderbird in the iconic movie, “The Wild One” from the 1950′s. This place has the feel of a Brando movie mixed with modern motorcycle wear. It’s a throw back that can’t be explained unless visited, experiencing it is necessary.
After looking at the 1968 Triumph Tiger featured in these images, I’ll be tracking one down and join the club. Amazing people and legit bikes.